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Series: European Proceedings of Social and Behavioural Sciences

Industry-Academia Linkages for Business Sustainability

Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia

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Table of Contents

Frontmatter
i-xiv

Articles

Original Article

Organisational Change Factors on Employee Job Performance in Malaysian Banking Sector

Hazlaili Hashim
ORCiD ,
Nur Shazwina Shamsuddin
,
Anushia Chelvarayan
ORCiD ,
Khairol Nizat Lajis

Keywords: Banking industry, employee’s performance, organisation change

Article no: 51

Pages 621-630

Doi: 10.15405/epsbs.2024.05.51

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Original Article

Health Literacy Factors for Community Well-Being in the Endémic Era: Youth Consumer Insight

Ahmad Zuhairi Zainuddin
ORCiD ,
Ibhrahim Zakaria
ORCiD ,
Rugayah Haji Hashim
,
Noor Azlina Mohamed Yunus
ORCiD ,
Nor Lela Ahmad
ORCiD

Keywords: Health literacy, health awareness, public health, well-being, youth insight

Article no: 52

Pages 631-638

Doi: 10.15405/epsbs.2024.05.52

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Original Article

Factors Affecting Community Garden Leaders' Intentions to Sustain Community Gardens in Malaysia

Aimi Athirah Ahmad
,
Keshminder Singh Jit Singh
,
Nik Rahimah Nik Omar
,
Rasmuna Mazwan Muhammad

Keywords: Behavioural intentions, community garden leader, community garden, structural equation modelling, theory of planned behaviour

Article no: 53

Pages 639-652

Doi: 10.15405/epsbs.2024.05.53

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Original Article

Examining Critical Challenges for Effective Management: A Case Study of City Council

Kalarani Munusamy
,
Masri Abdul Lasi
,
Li Lian Chew
,
Abdul Kadir Othman
ORCiD ,
Veera Pandiyan Kaliani Sundram

Keywords: Equipment, facility management, knowledge gap, organizational challenges, parking space, training

Article no: 54

Pages 653-662

Doi: 10.15405/epsbs.2024.05.54

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Original Article

Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Nur Atikah Nadiah Anuar
,
Abdul Kadir Othman
ORCiD

Keywords: Online purchase intention, perceived convenience, perceived ease of use, perceived trust, perceived usefulness

Article no: 55

Pages 663-681

Doi: 10.15405/epsbs.2024.05.55

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Original Article

Making Micro Business Visible: Unlocking the Potential Through Social Media

Noorhaizah Ramzah
,
Dayang Haryani Diana Ag Damit
,
Muhammad Faizal Samat
,
Sylvia Nabila Azwa Ambad

Keywords: Advertisement, business performance, micro business, marketing, social media

Article no: 56

Pages 682-694

Doi: 10.15405/epsbs.2024.05.56

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Original Article

The Pitfalls of Religiosity Measurements in Muslim Consumer Research

Johari Bin Abdullah
,
Firdaus Abdullah
,
Saimi Bin Bujang

Keywords: Consumer research, Muslim religiosity, Muslim consumer, religiosity measurement pitfalls

Article no: 59

Pages 721-736

Doi: 10.15405/epsbs.2024.05.59

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Original Article

Women’s Role in Purchase Pattern of Indian Families to Achieve Green Behaviour

Selvalakshmi M.
ORCiD ,
Bala Vishwaa Harini. I
ORCiD

Keywords: Confirmatory factor analysis (CFA), employees’ perceptions, green behaviour, purchase behaviour, sustainability of service organisations

Article no: 60

Pages 737-754

Doi: 10.15405/epsbs.2024.05.60

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Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

Factors Influencing Job Dissatisfaction and Turnover Intention Among Contact Centre Agents

Nasra Abdullahian
,
Syukrina Alini Mat Ali
,
Sri Fatiany Abdul Kader Jailani
,
Noor’ain Mohamad Yunus
,
Muhammad Hafiz Abdul Rashid
,
Nor Diyana Mohammed Shobri

Keywords: Contact centre, job dissatisfaction, supervision, salary, turnover ıntention, work conditions

Article no: 66

Pages 812-823

Doi: 10.15405/epsbs.2024.05.66

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Original Article

Determinants of Job Performance Among Academician in Malaysia

Dayang Azzirah binti Ismail
,
Sri Fatiany Abdul Kader Jailani
,
Noor’ain Mohamad Yunus
,
Syukrina Alini Mat Ali

Keywords: Competencies, communication, employee involvement in decision making, job satisfaction, knowledge sharing

Article no: 67

Pages 824-835

Doi: 10.15405/epsbs.2024.05.67

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Original Article

Work-Family Conflict and Satisfaction: Does Gender Matters?

Gouri A. Domnic Jacob
,
Veera Pandiyan Kaliani Sundram
,
Abdul Kadir Othman

Keywords: Balance, gender, satisfaction, work-family conflict, work-family work stress

Article no: 69

Pages 846-858

Doi: 10.15405/epsbs.2024.05.69

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Original Article

Supply Chain Disruptions in the Food Manufacturing Industry

Farha Ghapar
,
Norreha Othman
,
Li Lian Chew
,
Abdul Kadir Othman
,
Veera Pandiyan Kaliani Sundram

Keywords: Food manufacturing supply chain, manufacturing industry, supply chain disruption, supply chain best practices

Article no: 71

Pages 873-881

Doi: 10.15405/epsbs.2024.05.71

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Original Article

Unveiling the Hidden Risks: Exploring Vulnerabilities in the Pharmaceutical Supply Chain

Farha Ghapar
,
Dewi Izzwi Abdul Manan
,
Li Lian Chew
,
Abdul Kadir Othman
,
Veera Pandiyan Kaliani Sundram

Keywords: Pharmaceutical supply chain, pharma industry, supply chain challenges, supply chain issues

Article no: 72

Pages 882-892

Doi: 10.15405/epsbs.2024.05.72

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Original Article

The Relationship Between Purchasing Strategies and Logistics Performance in Malaysian Manufacturing

Sasitharan Chandran
,
Thirunavukkarasu Krishnasamy
,
Veera Pandiyan Kaliani Sundram
,
Abdul Kadir Othman
ORCiD

Keywords: Logistics performance, purchasing strategy, procurement prowess, supply chain success

Article no: 73

Pages 893-906

Doi: 10.15405/epsbs.2024.05.73

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Original Article

The Relationship Between Purchasing Strategies and Manufacturing Performance in Malaysia

Sasitharan Chandran
,
Thirunavukkarasu Krishnasamy
,
Veera Pandiyan Kaliani Sundram

Keywords: Manufacturing performance, purchasing strategy

Article no: 74

Pages 907-916

Doi: 10.15405/epsbs.2024.05.74

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Original Article

Evaluating Humanitarian Flood Relief Supply Chain Efficiency

Mazrul Hisyam Ab Malik
ORCiD ,
Emi Normalina Omar
ORCiD

Keywords: Distribution relief operation, distribution aid relief, humanitarian relief supply chain, humanitarian supply chain, non-governmental organization

Article no: 75

Pages 917-928

Doi: 10.15405/epsbs.2024.05.75

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Original Article

Top Challenges in Warehouse Management: A Supply Chain Perspective

Farha Ghapar
,
Mohd Firdaus Osman
,
Veera Pandiyan Kaliani Sundram
,
Wan Edura Wan Rashid
,
Chew Li Lian
,
Siti Norida Wahab

Keywords: Challenges, inventory, supply chain management, warehouse pain point

Article no: 76

Pages 929-937

Doi: 10.15405/epsbs.2024.05.76

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Original Article

The Supply Chain Practices in a Consumer Staple Food Firm

Ignatius Krishnan
,
Farha Ghapar
,
Veera Pandiyan Kaliani Sundram
,
Chew Li Lian

Keywords: Consumer staple food firm, focal firm, supply chain practices, supply chain integration

Article no: 78

Pages 952-962

Doi: 10.15405/epsbs.2024.05.78

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Original Article

Madura Coastal Tourism Problem: A Stakeholder Perspective

Prasetyono Prasetyono
ORCiD ,
Muhammad Syam Kusufi
ORCiD ,
Emi Rahmawat
ORCiD ,
Ach Fawaid As’ad
ORCiD ,
Sultan Syah
,
Fahrur Rahman
,
Ameliatus Solikha

Keywords: Coastal tourism, economic dimensions, governance problem, infrastructure dimensions, stakeholder, social support dimensions

Article no: 79

Pages 963-976

Doi: 10.15405/epsbs.2024.05.79

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Original Article

Reinventing Government Approach as an Effort to Develop Madura Halal Tourism

Sutikno Sutikno
,
Fatdilah Ratnasari
,
Alifah Rokhmah Idialis

Keywords: Anp (analytic network process), development model, halal tourism, reinventing government

Article no: 80

Pages 977-988

Doi: 10.15405/epsbs.2024.05.80

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Original Article

Local Wisdom in Waste Management: Penglipuran Tourism Village, Bali, Indonesia

Mawar Junita
,
Putu Ayu Sita Laksmi
,
I Gusti Made Riko Hendrajana

Keywords: Economy, Penglipuran village, sustainable tourism development, waste management

Article no: 82

Pages 1001-1011

Doi: 10.15405/epsbs.2024.05.82

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Original Article

The COVID-19 Pandemic Effect on Risk and Return of Malaysian Tourism Industry

See-Nie Lee
,
Chuie-Hong Tan
,
Sin-Ban Ho
ORCiD

Keywords: COVID-19 pandemic, risks and returns of tourism industry, stringency index in government response

Article no: 83

Pages 1012-1031

Doi: 10.15405/epsbs.2024.05.83

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Original Article

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Agus Riyadi
,
Dino Gustaf Leonandri
,
Mohd Raziff Jamaluddin

Keywords: Brand reputation, brand performance, crisis management, upscale hotel

Article no: 84

Pages 1032-1055

Doi: 10.15405/epsbs.2024.05.84

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Original Article

The Effect of E-WOM on Tourists’ Experience at Malaysian Island Beach Resorts

Lennora Putit
,
Nor Diyana Mohammed Shobri
,
Amirah Ahmad Suki

Keywords: Aesthetic, electronic word-of-mouth (ewom), escapism, guest experience, ısland beach resorts, tourists

Article no: 85

Pages 1056-1067

Doi: 10.15405/epsbs.2024.05.85

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Original Article

Factors Influencing the Gen Zer’s Behavior Towards Destination Experience Choice

Mary Joy A. Mendoza
,
Mae Erika A. Mercado
,
Mary-Ann Loraine L. Pinca
,
Ryan A. Gamoso
,
July Aze V. Barcenas

Keywords: Destination choice, experience, GenZers, influencing behavior

Article no: 86

Pages 1068-1094

Doi: 10.15405/epsbs.2024.05.86

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Original Article

The Virtual Tour Guides on Tourists’ Satisfaction: Role of Sense of Presence

John Mark A. Atienza
,
Stefanie M. Hilario
,
Nicole E. Lopez
,
Jayson Jay T. Pagara
,
Ryan A. Gamoso

Keywords: Level of satisfaction, sense of presence, virtual tour guide qualities

Article no: 87

Pages 1098-1110

Doi: 10.15405/epsbs.2024.05.87

>View as HTML >Abstract >Download PDF

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