Evaluating Humanitarian Flood Relief Supply Chain Efficiency
Abstract
A humanitarian relief supply chain is one that facilitates efficient material, financial value, and information flows for the purpose of planning, implementing, and controlling assistance operations in the wake of a disaster or other crisis. One of the most common natural disasters in Malaysia, flooding can affect both metropolitan and rural areas. During the Klang Valley flash flood in December 2021, more than 100,000 individuals were impacted, and 10,000 volunteers from various NGOs were organised to aid the victims. It was imperative that NGOs cooperated and coordinated with the authorities for distributing assistance, to guarantee that the distribution was carried out in accordance with the National Security Council's standard operation procedure for pandemic Covid-19 humanitarian assistance. This study investigates the difficulties encountered that affected the efficiency of aid distribution in the humanitarian relief supply chain in Malaysia. Based on a case study of humanitarian aid operations carried out during the December 2021 flash flood disaster in the Klang Valley, in-depth interviews with established NGOs and relief agencies were done for this qualitative research study. Content analysis was used to analyse the data gathered from the interviews and observations of flood relief efforts. This study's findings highlight a Cross Case Analysis of the Distribution Process by NGOs in Humanitarian Relief, which shows that most of the processes will be the same for all NGOS, two processes—namely, an established S.A.R Team and an established Humanitarian Relief Team—are lacking for two NGOS to maximise the effectiveness of relief supply distribution.
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About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Ab Malik, M. H., & Omar, E. N. (2024). Evaluating Humanitarian Flood Relief Supply Chain Efficiency. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 917-928). European Publisher. https://doi.org/10.15405/epsbs.2024.05.75