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Series: European Proceedings of Social and Behavioural Sciences

Industry-Academia Linkages for Business Sustainability

Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia


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About Editors

Abdul Kadir Othman

Associate Professor Dr., Universiti Teknologi MARA, Shah Alam, Malaysia

Mohd Khirzan Badzli A Rahman

Associate Professor Dr., Universiti Teknologi MARA, Shah Alam, Malaysia

Shereen Noranee

Associate Professor Dr., Universiti Teknologi MARA, Shah Alam, Malaysia

Nur Atiqah Rochin Demong

Dr., Universiti Teknologi MARA, Shah Alam, Malaysia

Azmi Mat

Universiti Teknologi MARA, Shah Alam, Malaysia