Touch 'N Go E-Wallet: A User Experience Questionnaire (UEQ) Analysis for Improvement
Abstract
The widespread adoption of smart devices for financial transactions in today's society is largely credited to the emergence of the internet. Users widely appreciate the efficiency and user-friendly features of e-wallet services. This study seeks to deepen our understanding of the user experience (UX) when using the TnG e-wallet service on mobile devices, focusing on key dimensions such as attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. Employing the User Experience Questionnaire and a quantitative research design through survey-based data collection, 440 respondents participated in the study. Results demonstrated that the TnG e-Wallet excelled in attractiveness, surpassing benchmarks for mobile phone users, and received above-average scores for both novelty and reliability. The researchers recommend that these findings to guide mobile e-wallet developers in creating resilient, user-friendly, secure, and cost-effective services that cater to the evolving needs and expectations of today's mobile phone users, particularly in the dynamic landscape of the Klang Valley.
Copyright information
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Mohd Sah, N. F., Rashid, W. E. W., Mat Shah, N. S., & Azmi, F. S. (2024). Touch 'N Go E-Wallet: A User Experience Questionnaire (UEQ) Analysis for Improvement. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 695-704). European Publisher. https://doi.org/10.15405/epsbs.2024.05.57