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Series: European Proceedings of Social and Behavioural Sciences

Industry-Academia Linkages for Business Sustainability

Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia

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Table of Contents

Frontmatter
i-xiv

Articles

Original Article

Environment Social Governance Investing and Firm Performance in Telecommunication Industry

Mohd Nizam Abd Karim
,
Ida Md Yasin
,
Ahmed Razman Abdul Latiff

Keywords: Business sustainability, ESG investing, cost of capital, shareholder wealth, stakeholder welfare

Article no: 1

Pages 1-10

Doi: 10.15405/epsbs.2024.05.1

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Original Article

Exploring Business Sustainability: ESG Pillars in Malaysia and the United Kingdom

Nor Harlina Abd Hamid
,
Shamsul Baharin Saihani

Keywords: Business conduct, environmental, sustainability initiatives, social and governance

Article no: 2

Pages 11-26

Doi: 10.15405/epsbs.2024.05.2

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Original Article

Organizational Resilience, Balanced Scorecard, Performance Excellence: Model for Organizational Sustainability

Christopher Dennis E. Catapang
,
Francis K. Ashipaoloye

Keywords: Balanced scorecards, organization resilience, performance excellence

Article no: 3

Pages 27-40

Doi: 10.15405/epsbs.2024.05.3

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Original Article

Sustainable Business Practices Among the Indigenous Community in Royal Belum

Hazliza Haron
ORCiD ,
Thuraiya Mohd
ORCiD ,
Zulimran Ahmad
ORCiD ,
Noraini Johari
,
Nur Hisham Ibrahim
ORCiD

Keywords: Awareness, entrepreneurship, ındigenous community, ınnovativeness, sustainable business practices

Article no: 4

Pages 41-48

Doi: 10.15405/epsbs.2024.05.4

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Original Article

How Facebook Communication Strategies Facilitate Ukay-Ukay Live Selling and Buying

Caryl Anne U. Gonzales
,
Kayle Franchesca B. Belarmino
,
Michael Eduard L. Labayandoy
,
Celia A. Tibayan

Keywords: Communication strategies, Facebook online live selling

Article no: 5

Pages 49-60

Doi: 10.15405/epsbs.2024.05.5

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Original Article

Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia

Norazamimah Bogal
,
Nurul Aida Harun
,
Masliana Tamrin
,
Surya Ahmad Royali
,
Nor Fadzilla Zainal Abidin

Keywords: Adulterant Cosmetic, Brand Consciousness, Perceived Price, Social Motivation, Status Consumption

Article no: 7

Pages 70-82

Doi: 10.15405/epsbs.2024.05.7

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Original Article

Empowering Responsible Consumers Through Ta’awun (Mutual Cooperation) for Sustainability

Suhaimi Mhd Sarif
,
Yusof Ismail
,
Dolhadi Zainudin

Keywords: Responsible consumption, sustainability, Ta’awun (mutual cooperation)

Article no: 8

Pages 83-101

Doi: 10.15405/epsbs.2024.05.8

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Original Article

Online Shopping Addiction Amongst Nurses in Private Hospital

Nor ‘Amirah Shahirah Ahmad Aidil
,
Lailatul Faizah Abu Hassan
ORCiD

Keywords: Consumer behaviour, emotional state, enjoyment, online shopping addiction, private hospital

Article no: 9

Pages 102-111

Doi: 10.15405/epsbs.2024.05.9

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Original Article

Revolutionizing Customer Service in a DNA-Based Nutrition and Wellness Centre [DNA HQ]

Kalarani Munusamy
,
Masri Abdul Lasi
,
Li Lian Chew
,
Abdul Kadir Othman
ORCiD ,
Veera Pandiyan Kaliani Sundram
ORCiD

Keywords: Customer service, customer satisfaction, reception counter

Article no: 11

Pages 127-138

Doi: 10.15405/epsbs.2024.05.11

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Original Article

The Factors Influencing A Customer’s Purchase Intention on Online Shopping Website

Khairil Anuar Bahari
,
Dahlan Abdullah
,
Johanudin Wahab
,
Saiful Bahri Mohd Kamal
,
Noorsa Riza Johari
,
Muhammad Shakir Zulkafli

Keywords: Online shopping website, purchase ıntention, perceived benefit, perceived trust, perceived risk

Article no: 12

Pages 139-150

Doi: 10.15405/epsbs.2024.05.12

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Original Article

Religiosity Towards Ar-Rahnu Customer Retention: The Moderating Role of Awareness

Raja Rizal Iskandar Raja Hisham
,
Yusriza Helwany Mt Yusuf
,
Wan Aishah Wan Mohd Nowalid

Keywords: Ar-Rahnu, awareness, customer retention, religiosity

Article no: 13

Pages 151-161

Doi: 10.15405/epsbs.2024.05.13

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Original Article

Airline Chatbots as Communication Tool Towards Consumer Satisfaction on Pre-Flight Assistance Services

Lalaine Ella G. Garcia
,
Alyza Joy C. Landicho
,
Giezel C. Magbalita
,
Jennylou C. Maligaya
,
Nicole Angeline A. Vertucio
,
Ryan A. Gamoso
,
Abram Emmanuel R. Peralta

Keywords: Airline chatbots, consumer experience, pre-flight assistance, satisfaction

Article no: 14

Pages 162-180

Doi: 10.15405/epsbs.2024.05.14

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Original Article

Intention to Use E-Wallet Application Among University Students

Muhammad Azwar Amin Mohd Abdillih
,
Wan Rasyidah Wan Nawang
ORCiD

Keywords: E-wallet, perceived ease of use, perceived usefulness, technology acceptance model, university students

Article no: 15

Pages 181-189

Doi: 10.15405/epsbs.2024.05.15

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Original Article

Empirical Study on Sustainability Integration Effectiveness Within Universities Curricular

Mahiah Said
ORCiD ,
Shahnaz Shafiza Sabri

Keywords: Geo-social development, learning, model of economy sufficiency, sustainability ıntegration effectiveness

Article no: 17

Pages 198-206

Doi: 10.15405/epsbs.2024.05.17

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Original Article

Moderating Effect of Locus of Control on Spiritual Intelligence and Entrepreneurship Orientation

Abdul Kadir Othman
ORCiD ,
Nor Adibah Ismail
,
Muhammad Iskandar Hamzah
,
Lailatul Faizah Abu Hassan
,
Nur Atiqah Rochin Demong
,
Emi Normalina Omar

Keywords: Entrepreneurship orientation, forgiveness, locus of control, rituals, risk-taking, spirituality

Article no: 18

Pages 207-221

Doi: 10.15405/epsbs.2024.05.18

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Original Article

Exploring User Experience and Emotion During Open Distance Learning Among University Students

Zan Asma Nasruddin
ORCiD ,
Aida Wati Zainan Abidin
ORCiD ,
Nor Hapiza Mohd Ariffin
ORCiD ,
Mohd Khairul Azmi Hassan
ORCiD ,
Rahmah Mokhtar
ORCiD

Keywords: Open distance learning features, relationship, user experience, user emotions

Article no: 19

Pages 222-237

Doi: 10.15405/epsbs.2024.05.19

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Original Article

Student Leaders’ Perspectives of Online Co-Curricular Activities in a Malaysian Local University

Siti Zakiah Melatu Samsi
ORCiD ,
Fauzianita Mohd Yusoff
,
Zahid Yaseen
ORCiD ,
Hasmida Jamaluddin
ORCiD ,
Hazlaili Hashim
ORCiD

Keywords: Digital education, employment, leadership, online co-curricular activities, students’ leadership

Article no: 20

Pages 238-249

Doi: 10.15405/epsbs.2024.05.20

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Original Article

Influence of Organizational Relationship Norms on Lecturers’ Perceived Performance

Zainuddin Bin Zakaria
ORCiD ,
Nik Fakrulhazri Bin Nik Hassan
ORCiD ,
Nurmuslimah Kamilah Binti Abdullah
,
Nazlin Emieza Binti Ngah
,
Rusnah Binti Ismail
,
Elisabet Siahaan
ORCiD

Keywords: Flexibility, organizational relational norms, participation, perceived performance, solidarity

Article no: 22

Pages 259-270

Doi: 10.15405/epsbs.2024.05.22

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Original Article

Food Insecurity: Exploring the Challenges Faces by Youth Agropreneur

Sylvia Nabila Azwa Ambad
,
Jasmine Vivienne Andrew
,
Dg. Kamisah Ag. Budin
,
Faiqah Mawardi
,
Hendry Joseph
,
Dayang Haryani Diana Ag. Damit
,
Mohd Nur Fikri Waktu Saptu

Keywords: Agropreneur, agropreneurship, agriculture, food security

Article no: 23

Pages 271-285

Doi: 10.15405/epsbs.2024.05.23

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Original Article

Identifying Challenges and Potential Solutions for Fisherpreneurs

Abdul Kadir Othman
ORCiD ,
Mohd Khirzanbadzli A Rahman
,
Shereen Noranee
,
Wan Edura Wan Rashid

Keywords: Entrepreneurship, fisherpreneur, fishermen, income, standard of living

Article no: 24

Pages 286-294

Doi: 10.15405/epsbs.2024.05.24

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Original Article

Emotional Intelligence and Entrepreneurial Orientation on Entrepreneurial Inclination of Secondary School Students

Rohana Ngah
,
Junainah Junid
,
Noor Faizah Mohd Lajin
,
Goyipnazarov Sanjar Bakhodirovich

Keywords: Emotional intelligence, entrepreneurial orientation, entrepreneurial inclination, secondary school students

Article no: 25

Pages 295-306

Doi: 10.15405/epsbs.2024.05.25

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Original Article

The Antecedents' and Behavioral Determinants of Participation Intention in Community Urban Farming

Rasmuna Mazwan Muhammad
ORCiD ,
VGR Chandran
,
J. S. Keshminder

Keywords: Community urban farming, intention, participation, theory of planned behaviour, urban farming

Article no: 26

Pages 307-323

Doi: 10.15405/epsbs.2024.05.26

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Original Article

The Role of Leadership in Community-Based Entrepreneurship: A Dual Case Study Approach

Mohd Ali Bahari Abdul Kadir
,
Noor Faizah Mohd Lajin
,
Rohana Ngah

Keywords: Community leadership, community entrepreneurship, case study, leadership role, Malaysia

Article no: 27

Pages 324-333

Doi: 10.15405/epsbs.2024.05.27

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Original Article

Financial Risk Tolerance During Post-Pandemic: A Case Study Among Urban Older Malaysians

Shyue Chuan Chong
ORCiD ,
Zhen Kang Chai
ORCiD ,
Bee Wah Loo
ORCiD ,
Shee Chia Lee
ORCiD ,
Hui Li You
ORCiD

Keywords: Financial satisfaction, older adult, risk averse, risk taker, theory of planned behaviour

Article no: 29

Pages 343-358

Doi: 10.15405/epsbs.2024.05.29

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Original Article

Working Capital Management and Firm Performance: Evidence From Malaysia During COVID-19

Uwais Al-Qarni Abd Halim
,
Ghina Syafiqah Ghazali
,
Fatin Hanisah Zulkifli
,
Imbarine Bujang
,
Siti Rahayu Beli

Keywords: COVID-19, firm performance, ROA, ROE, working capital

Article no: 31

Pages 368-384

Doi: 10.15405/epsbs.2024.05.31

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Original Article

Impact of Inflation on Dividend Determinants and Dividend Payout

Asri Osman
,
Jaafar Pyeman
,
Muhamad Sukor Jaafar
,
Veera Pandiyan Kaliani Sundram
,
Shahsuzan Zakaria

Keywords: Determinant of dividend, dividend pay-out, inflation rate, moderating effects

Article no: 32

Pages 385-394

Doi: 10.15405/epsbs.2024.05.32

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Original Article

The Key Success Factors in Empowering Zakat Microentrepreneurs Towards Financial Sustainability

Naimah Zaini
ORCiD ,
Abd Hadi Mustaffa
ORCiD ,
Ruhaini Muda
ORCiD ,
Ismah Osman
ORCiD

Keywords: Empowerment, financial sustainability, microentrepreneurs, Zakat institutions

Article no: 33

Pages 395-411

Doi: 10.15405/epsbs.2024.05.33

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Original Article

Nexus of Corporate Tax Planning In Malaysia's Trading and Services

Noor Emilina Mohd Nasir
ORCiD ,
Norfadzilah Rashid
ORCiD ,
Siti Nurhazwani Kamarudin
ORCiD ,
Najihah Marha Yaacob
ORCiD

Keywords: Corporate tax planning, effective tax rate, Malaysian code of corporate governance, statutory tax rate

Article no: 34

Pages 412-419

Doi: 10.15405/epsbs.2024.05.34

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Original Article

Self-Efficacy, Religiosity, Financial Behavior, and Financial Well-Being

Mei Teh Goi
,
Mohd Rizal Palil
,
Nor Hazila Mohd Zain
,
Nor Hasikin Mamat

Keywords: Financial behavior, financial well-being, religiosity, self-efficacy

Article no: 35

Pages 420-431

Doi: 10.15405/epsbs.2024.05.35

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Original Article

Driving Innovation: Unleashing the Power of Logispreneurship in the Logistics Industry

Veera Pandiyan Kaliani Sundram
,
Ahmad Rais Mohamad Mokhtar
,
Siti Norida Wahab
,
Ignatius Krishnan
,
Abdul Kadir Othman
,
Murugesan Selvam

Keywords: Logispreneurs, logispreneurship, logistics, supply chain management

Article no: 36

Pages 432-437

Doi: 10.15405/epsbs.2024.05.36

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Original Article

Mastering the Art of Logispreneurship: Essential Skills for Logistician

Veera Pandiyan Kaliani Sundram
,
Ahmad Rais Mohamad Mokhtar
,
Siti Norida Wahab
,
Ignatius Krishnan
,
Abdul Kadir Othman
,
Murugesan Selvam

Keywords: Logispreneurs, logispreneurship, logistics, supply chain management

Article no: 37

Pages 438-444

Doi: 10.15405/epsbs.2024.05.37

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Original Article

Evaluation of Kuala Lumpur-Singapore High-Speed Rail Project

Siti Norida Wahab
,
Era Saffera Abdullah
,
Shariff Harun
,
Abdul Kadir Othman
,
Veera Pandiyan Kaliani Sundram
,
Murugesan Selvam

Keywords: High-speed rail, travel demand, passenger movement, Kuala Lumpur, Singapore

Article no: 38

Pages 445-460

Doi: 10.15405/epsbs.2024.05.38

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Original Article

Exploratory Study on Transportation Practices Among Indigenous Entrepreneurs

Nur Atiqah Rochin Demong
ORCiD ,
Emi Normalina Omar
ORCiD ,
Norol Hamiza Zamzuri
ORCiD ,
Erne Suzila Kassim
ORCiD ,
Irwan Ibrahim
ORCiD

Keywords: Business success, business challenges, business limitations, economic development, indigenous entrepreneurs, transportation practices

Article no: 39

Pages 461-473

Doi: 10.15405/epsbs.2024.05.39

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Original Article

Resources and Capabilities of Malaysian Retailers’: A Systematic Review Toward Competitive Advantage

Norfazlirda Hairani
ORCiD ,
Zuraimi Abdul Aziz
ORCiD

Keywords: Competitive advantage, capabilities, logistics, retailers, resources, systematic review

Article no: 40

Pages 474-484

Doi: 10.15405/epsbs.2024.05.40

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Original Article

Quality Auditing in a Logistics Service Provider

Hadaina Amni Rusdin
,
Farha Ghapar
,
Mohd Firdaus Osman
,
Veera Pandiyan Kaliani Sundram
,
Chew Li Lian
,
Siti Norida Wahab
,
Azmi Mat

Keywords: Audit process improvement, audit cycle time reduction, dmaic, lean principles, logistics service provider, lean six sigma in corporate sector

Article no: 41

Pages 485-498

Doi: 10.15405/epsbs.2024.05.41

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Original Article

Mechanism of Innovation and Digitalization to Create Competitive Advantage of Indonesian’s MSMEs

Vini Wiratno Putri
ORCiD ,
Bimo Aryohanindyo Putro

Keywords: Competitive advantage, digitalization, business performance, innovation, MSMEs

Article no: 43

Pages 510-527

Doi: 10.15405/epsbs.2024.05.43

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Original Article

Predicting School Teachers’ Job Performance Through Emotional Intelligence Model

Zainuddin Zakaria
,
Md Noh Majid
,
Abdul Kadir Othman
ORCiD ,
Nor Farihin Ariffin
,
Ahmad Suffian Mohd Zahari

Keywords: Job performance, relationship management, social awareness, self-regulation, self-awareness

Article no: 44

Pages 528-541

Doi: 10.15405/epsbs.2024.05.44

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Original Article

The Relationship Between Remote Meeting Platform Quality Dimensions and Employee Engagement

Mohd Razak Noor Aini
ORCiD ,
Azrilaffizi Azman
ORCiD ,
Nurul Ain Fatizah Rahim
ORCiD ,
Salina Noranee
ORCiD ,
Shereen Noranee
ORCiD

Keywords: Employee engagement, efficiency, fulfilment, privacy, remote meeting, system availability

Article no: 45

Pages 542-552

Doi: 10.15405/epsbs.2024.05.45

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Original Article

Unlocking Malaysia's Sustainable Success: The Dynamic Link of Green Intellectual Capital

Nur`ain Achim
ORCiD ,
Nur Hairani Abd Rahman
ORCiD ,
Nurul Liyana Mohd Kamil
ORCiD

Keywords: Green Intellectual Capital, Malaysia, Public Sector, Sustainable Performance

Article no: 47

Pages 570-584

Doi: 10.15405/epsbs.2024.05.47

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Original Article

Electronic Document Management System in Electronic Government Environment

Dayangku Horiah Awang Gani
,
Irwan Kamaruddin Abd Kadir
,
Azmi Ab Rahman
,
Alwi Mohd Yunus

Keywords: Electronic document, electronic document management system, electronic records, records

Article no: 48

Pages 585-597

Doi: 10.15405/epsbs.2024.05.48

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Original Article

Healthcare Delivery and the Environment: Understanding Muslim Patients and Their Caregivers’ Needs

Shariff Harun
ORCiD ,
Azhan Rashid Senawi
ORCiD ,
Ibrahim Ahmad
,
Aizat Khairi

Keywords: Muslim patients, Islamic-friendly hospital, Islamic medical ethics, systematic literature review

Article no: 49

Pages 598-604

Doi: 10.15405/epsbs.2024.05.49

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Original Article

An Evaluation of Electronic Document Management System Functionalities and Effectiveness in Malaysia

Dayangku Horiah Awang Gani
,
Irwan Kamaruddin Abd Kadir
,
Mohamad Noorman Masrek
,
Azmi Ab Rahman

Keywords: Electronic document, electronic records, electronic document management system, records

Article no: 50

Pages 605-620

Doi: 10.15405/epsbs.2024.05.50

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