Factors Affecting Community Garden Leaders' Intentions to Sustain Community Gardens in Malaysia
Abstract
Community garden programs are widely claimed to play a role in food security and create social interaction among communities worldwide, including Malaysia. Community garden leaders have a vital role in managing the community garden successfully. To sustain the community garden program, it is crucial to understand the factors influencing community garden leaders' continued participation. This study involved quantitative methods, and the primary data were collected through a structured face-to-face interview with 154 community garden leaders between September 2021 and January 2022. Based on the theory of planned behaviour, the structural equation modelling was used to analyse factors affecting the community garden leaders' behavioural intentions. The results showed that the key influencing factor was awareness which positively impacted the community garden leaders' intentions towards the continuity of the program. The results of this study will provide design recommendations for the government and community to develop more successful programs for the long-term survival of community gardens.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Ahmad, A. A., Singh, K. S. J., Omar, N. R. N., & Muhammad, R. M. (2024). Factors Affecting Community Garden Leaders' Intentions to Sustain Community Gardens in Malaysia. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 639-652). European Publisher. https://doi.org/10.15405/epsbs.2024.05.53