European Proceedings Logo

Series: European Proceedings of Social and Behavioural Sciences

Industry-Academia Linkages for Business Sustainability

Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia

< Previous Books in this series

Bibliographic Information

Book Title

Industry-Academia Linkages for Business Sustainability

Book Subtitle

Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia

Editor(s)

Abdul Kadir Othman
ORCiD
Mohd Khirzan Badzli A Rahman
Shereen Noranee
ORCiD
Nur Atiqah Rochin Demong
ORCiD
Azmi Mat
ORCiD

Publisher

European Publisher

Book DOI

10.15405/epsbs(2357-1330).2024.5.1

eBook ISBN

978-1-80296-132-4

Edition Number

1st Edition

Subjects

Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship

Published

06 May 2024

Series Title

European Proceedings of Social and Behavioural Sciences

Series abbr.

EpSBS

Series ISSN (online)

2357-1330

Volume

133

Articles

87

Pages

1-1110

Conference Title

The 9th International Conference on Marketing and Retailing

Conference Location

Kota Kinabalu, Sabah, Malaysia

Conference Date

March 1-2, 2023

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.