Health Literacy Factors for Community Well-Being in the Endémic Era: Youth Consumer Insight
Abstract
The aftermath of the coronavirus pandemic revealed the imperative for health literacy and health awareness among the youth communities in Malaysia. The Ministry of Health’s daily report on the escalating omicron variant cases is worrying from the public health standpoint. That said, it is important to gauge the awareness of the public on their health literacy knowledge to prepare them for the endemic phase. In doing so, the modelling of new health literacy factors will provide the guiding principle to life’s adjustments in the new normal. Thus, the objectives of the fundamental study are to determine the new factors on health literacy for community wellbeing in rural Malaysia and to assess health literacy awareness towards youth community wellbeing in the endemic era. A quantitative, non-experimental research design will be the main method for the study with correlation relationship analyses to obtain the findings. A questionnaire will be the instrument used for primary data collection with a sampling frame of youth customer segment focus on undergraduates, thus fulfilling the convenience sampling technique criterion. The expected output will be the emergent factors that would achieve the third objective which is to propose a model for new health literacy. The significance of the new health literacy model will be the updates on public health awareness on the current pandemic situation in anticipation of the endemic phase. The model will contribute to the body of knowledge of health literacy and the perception of the youth customer segment among undergraduate students.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Zainuddin, A. Z., Zakaria, I., Hashim, R. H., Yunus, N. A. M., & Ahmad, N. L. (2024). Health Literacy Factors for Community Well-Being in the Endémic Era: Youth Consumer Insight. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 631-638). European Publisher. https://doi.org/10.15405/epsbs.2024.05.52