Abstract
In a high-stress working environment, management needs to enhance their interaction with employees in ways that boost job satisfaction and performance. In this paper, we hope to address these issues by collecting responses from lecturers teaching at UiTM Terengganu (UiTMCT) and Universitas Sumatera Utara (USU), Medan. Indonesia using a survey method. This paper aimed to evaluate the relationship between three elements of organizational Relationship Norms with the lecturer’s perceived performance of both universities. The dimensions of Organizational Relational Norms chosen for this paper include Participation, Solidarity, and Flexibility Norms. Results of Inferential analysis revealed that only Participation norms and Flexibility norms have a low level of influence on the lecturer’s performance. Participation exerts a stronger influence on the lecturer’s perceived performance. This result indicates that lecturers value an organizational culture that encourages teamwork and cooperation not only among academicians but also among all staff regardless of their position and level of education. Results from the analysis will help the management team of both universities to strategies activities and programs that will enhance and improve the relationship with their lecturers which in turn will elevate the lecturer’s performance.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
About this article
Publication Date
06 May 2024
Article Doi
eBook ISBN
978-1-80296-132-4
Publisher
European Publisher
Volume
133
Print ISBN (optional)
-
Edition Number
1st Edition
Pages
1-1110
Subjects
Marketing, retaining, entrepreneurship, management, digital marketing, social entrepreneurship
Cite this article as:
Zakaria, Z. B., Hassan, N. F. B. N., Abdullah, N. K. B., Ngah, N. E. B., Ismail, R. B., & Siahaan, E. (2024). Influence of Organizational Relationship Norms on Lecturers’ Perceived Performance. In A. K. Othman, M. K. B. A. Rahman, S. Noranee, N. A. R. Demong, & A. Mat (Eds.), Industry-Academia Linkages for Business Sustainability, vol 133. European Proceedings of Social and Behavioural Sciences (pp. 259-270). European Publisher. https://doi.org/10.15405/epsbs.2024.05.22