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Displaying 10 articles of 102 total result(s).

Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

>View as HTML >Abstract >Download PDF

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