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Displaying 10 articles of 102 total result(s).

Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Economic Diagnostics In Environment Of Staticized Relationship Marketing

Ekaterina Danilovna Schetinina
,
Svetlana Konstantinovna Kochina

Keywords: Diagnostics, methodology, relationship marketing, parameter, assessment

Article no: 136

Pages 1152-1162

Doi: 10.15405/epsbs.2018.02.136

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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