Reflection of Customer-Brand Engagement on Purchase Intention in Social Media
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Customer-Brand engagement, Purchase intention, Information motivation, Social media marketing
Article no: 12
Pages 133-145
Keywords: Brand Loyalty, Re-Purchase Intention, Habit, Smartphone, Marketing
Article no: 4
Pages 39-48
Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement
Article no: 61
Pages 755-770
Keywords: Consumers of educational services, marketing activity, quality of education, readiness for professional activity
Article no: 101
Pages 933-940
Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer
Article no: 50
Pages 556-568
Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values
Article no: 54
Pages 641-654
Keywords: Educational marketing, marketing plan, awareness analysis, academic branding, Babes-Bolyai extension.
Article no: 82
Pages 685-691
Keywords: Advertising, marketing, marketing research, promotion, quality of life
Article no: 163
Pages 1373-1379
Keywords: Purchase intention, social media marketing, TAM, trust
Article no: 62
Pages 771-778
Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor
Article no: 65
Pages 457-463