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Displaying 10 articles of 102 total result(s).

Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

>View as HTML >Abstract >Download PDF

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