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Displaying 10 articles of 102 total result(s).

Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Teachers Readiness For Marketing Activities As A Condition Of Quality Education

I.A. Donina
,
E.V. Vezetiu

Keywords: Consumers of educational services, marketing activity, quality of education, readiness for professional activity

Article no: 101

Pages 933-940

Doi: 10.15405/epsbs.2019.04.101

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

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