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Displaying 10 articles of 102 total result(s).

Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Digital Technologies In The Design Field: From Marketing Research To Product Development

I. V. Khristoforova*
,
A. B. Demenkova
,
T. N. Arkhipova

Keywords: Design, digital technology, marketing research, design of new products, assortment formation, hats

Article no: 126

Pages 877-881

Doi: 10.15405/epsbs.2020.03.126

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Original Article

Application Of Correlation Analysis In The Study Of Passenger Service Quality Indicators

Valeriy E. Gozbenko
,
Viktoriya A. Olentsevich
,
Sergey K. Kargapoltsev
,
Tat’yana A. Bulokhova
,
Yuliya I. Karlina
,
Maksim G. Shtayger
,
Antonina I. Karlina

Keywords: Customer focus, marketing research indicators, performance parameters, quality of passenger service

Article no: 107

Pages 898-906

Doi: 10.15405/epsbs.2021.07.107

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Original Article

Influence Of Life Quality Factors On The Cities’ Attractiveness In Russia

I. V. Khristoforova*
,
T. V. Kharitonova
,
O. I. Vapnyarskaya

Keywords: Life quality, regional economy, marketing of territories, cities’ attractiveness, socio-economic conditions

Article no: 125

Pages 871-876

Doi: 10.15405/epsbs.2020.03.125

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Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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