Series: European Proceedings of Social and Behavioural Sciences
Industry-Academia Linkages for Business Sustainability
Proceedings of the 9th International Conference on Marketing and Retailing (INCOMaR 2023), March 1-2, 2023, Kota Kinabalu, Sabah, Malaysia
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About the Proceedings
The volume contains proceedings of the 9th International Conference on Marketing and Retailing 2023 "Industry-Academıa Linkages for Business Sustainability” which was held on 1-2 March 2023, in Promenade Hotel, Kota Kinabalu, Sabah, Malaysia.
The objective of the conference is to bring together the academicians and industry players in the area of tourism, hospitality, retailing and marketing throughout the region and across the globe. INCOMaR 2023 is important to provide a platform for global participants to share their research findings, ideas and experiences with academics, scholars, researchers and industry players from different parts of the world through its 9th event (9th INCOMaR 2023).
The conference itinerary contained 2 keynote speeches -1. Drs. Ec. H. Muh. Syarif, M. Si., Dosen Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura, Indonesia & 2. Datuk Madiyem Layapan, the Chief Executive Officer of Invest Sabah Bhd. Malaysia- a plenary session and workshop titled “Business Research: Methods and Types in the 21st Century" by Prof. Ts. Dr Imbarine Bujang.
Thematic sections covered by the conference include Artificial Intelligence, Business Economy and Technology Sustainability, Business Resilience in Digital Era, Consumer Behaviour and Technology, Cross Culture Study, Customer Retention and Loyalty, Customers Insights, Data Analytics, Digital Education, Digital Entrepreneurship, Digital Marketing, E-Commerce, E-Government, E-Learning, E-Service Quality, Event Management and Technology, Financial Technology, Global Supply Chain and Technology, Halal Business and Marketing, Halal Marketing/Retailing/Logistics, Hospitality and Tourism Business, Human Resource Information System, Office Systems and Management, Organisational Development and Technology, Social Media Business and Marketing. 114 full papers were subjected to a double-blind review process and 87 full texts were accepted for publication.
Conference website is available at https://incomar.uitm.edu.my/index.php
Universiti Teknologi MARA, sabah Branch, Invest Sabah, INTAN Sabah Campus, Ministry of Industrial Development Sabah, Universitas Negeri Semarang, Bank Muamalat Malaysia, Lyceum of the Philippines, Laguna, Philippines, Yayasan Sabah, Alagappa University India