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Displaying 10 articles of 102 total result(s).

Original Article

Artificial Intelligence Technologies In The Marketing Practice Of Russian Retail Companies

Olesya V. Ivanchenko
,
Olga N. Mirgorodskaya
,
Elena V. Baraulya
,
Alina O. Perepelitsa

Keywords: Artificial intelligence, marketing, retail

Article no: 42

Pages 373-381

Doi: 10.15405/epsbs.2022.08.42

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Original Article

Algorithm For Marketing Feasibility Assessment Of Retail Property Concept

Angelina Georgievna Кim
,
Yuliya Viktorovna Razumova
,
Natalya Aleksandrovna Yurchenko
,
Olga Gennadyevna Marchenko

Keywords: Marketing research, concept, mall, profitability

Article no: 58

Pages 433-440

Doi: 10.15405/epsbs.2021.06.03.58

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Original Article

The Role of Human Resource Management Practices in Enhancing Internal Branding

Ahmad Said Ibrahim Alshuaibi
,
Faridahwati Mohd. Shamsudin

Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding

Article no: 85

Pages 599-605

Doi: 10.15405/epsbs.2016.08.85

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