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Displaying 10 articles of 102 total result(s).

Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

The Effects Of Consumers’ Behavioral Intentions On Service Recovery In Luxury Hotels

Ashkan Nikandish
,
Behrang Samadi
,
Irina Khmeleva

Keywords: : Customer satisfaction, hotel management, hospitality management, service failure, service recovery, service marketing.

Article no: 88

Pages 1111-1126

Doi: 10.15405/epsbs.2018.05.88

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Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

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Original Article

Making Micro Business Visible: Unlocking the Potential Through Social Media

Noorhaizah Ramzah
,
Dayang Haryani Diana Ag Damit
,
Muhammad Faizal Samat
,
Sylvia Nabila Azwa Ambad

Keywords: Advertisement, business performance, micro business, marketing, social media

Article no: 56

Pages 682-694

Doi: 10.15405/epsbs.2024.05.56

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