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Displaying 10 articles of 102 total result(s).

Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

>View as HTML >Abstract >Download PDF
Original Article

Economic Diagnostics In Environment Of Staticized Relationship Marketing

Ekaterina Danilovna Schetinina
,
Svetlana Konstantinovna Kochina

Keywords: Diagnostics, methodology, relationship marketing, parameter, assessment

Article no: 136

Pages 1152-1162

Doi: 10.15405/epsbs.2018.02.136

>View as HTML >Abstract >Download PDF

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