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Displaying 10 articles of 102 total result(s).

Original Article

Digital Technologies In The Design Field: From Marketing Research To Product Development

I. V. Khristoforova*
,
A. B. Demenkova
,
T. N. Arkhipova

Keywords: Design, digital technology, marketing research, design of new products, assortment formation, hats

Article no: 126

Pages 877-881

Doi: 10.15405/epsbs.2020.03.126

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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