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Displaying 10 articles of 102 total result(s).

Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

>View as HTML >Abstract >Download PDF

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