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Displaying 10 articles of 102 total result(s).

Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

Teachers Readiness For Marketing Activities As A Condition Of Quality Education

I.A. Donina
,
E.V. Vezetiu

Keywords: Consumers of educational services, marketing activity, quality of education, readiness for professional activity

Article no: 101

Pages 933-940

Doi: 10.15405/epsbs.2019.04.101

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

>View as HTML >Abstract >Download PDF

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