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Displaying 10 articles of 102 total result(s).

Original Article

Influence Of Life Quality Factors On The Cities’ Attractiveness In Russia

I. V. Khristoforova*
,
T. V. Kharitonova
,
O. I. Vapnyarskaya

Keywords: Life quality, regional economy, marketing of territories, cities’ attractiveness, socio-economic conditions

Article no: 125

Pages 871-876

Doi: 10.15405/epsbs.2020.03.125

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Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Digital Technologies In The Design Field: From Marketing Research To Product Development

I. V. Khristoforova*
,
A. B. Demenkova
,
T. N. Arkhipova

Keywords: Design, digital technology, marketing research, design of new products, assortment formation, hats

Article no: 126

Pages 877-881

Doi: 10.15405/epsbs.2020.03.126

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

Teachers Readiness For Marketing Activities As A Condition Of Quality Education

I.A. Donina
,
E.V. Vezetiu

Keywords: Consumers of educational services, marketing activity, quality of education, readiness for professional activity

Article no: 101

Pages 933-940

Doi: 10.15405/epsbs.2019.04.101

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