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Displaying 10 articles of 102 total result(s).

Original Article

Economic Diagnostics In Environment Of Staticized Relationship Marketing

Ekaterina Danilovna Schetinina
,
Svetlana Konstantinovna Kochina

Keywords: Diagnostics, methodology, relationship marketing, parameter, assessment

Article no: 136

Pages 1152-1162

Doi: 10.15405/epsbs.2018.02.136

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Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Digital Marketing And Digital Transformation Of The University

E. N. Sheremetyeva
,
L. A. Gorshkova
,
N. V. Mitropolskaya-Rodionova

Keywords: Conceptual model of digital university, challenges of technological transformations in higher education, distance learning, digital marketing, digital marketing tools

Article no: 20

Pages 158-166

Doi: 10.15405/epsbs.2021.04.02.20

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Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

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