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Displaying 10 articles of 337 total result(s).

Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Energy Service Contracts In Russia And The European Union

E. A. Okomina
,
O. E. Shaitarova
,
V. V. Bespalova
,
O. A. Polyanskaya *
,
V. N. Tatarenko

Keywords: Economy, efficiency, energy consumption, energy saving, energy service contract, market

Article no: 100

Pages 818-825

Doi: 10.15405/epsbs.2019.12.05.100

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Original Article

Government Bond Indices And Market Rates: Evaluating Relationships

Bela Aptyevna Demilkhanova
,
Valentina Batrazovna Dzobelova

Keywords: Correlation rate, index bonds, key rate, state valuable paper, stock market, score

Article no: 25

Pages 177-185

Doi: 10.15405/epsbs.2022.11.25

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Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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