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Displaying 10 articles of 337 total result(s).

Original Article

Marketing Expertise Of Scientific Project Results Demand

G.L. Azoev
,
E.V. Sumarokova

Keywords: Scientific project result, innovative product, expertise of demand, market capacity, market share, profit from prototype scaling.

Article no: 15

Pages 148-155

Doi: 10.15405/epsbs.2019.03.15

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Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

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