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Displaying 10 articles of 58 total result(s).

Original Article

The Effect of Online Touchpoints on Utility Customers’ Experience

Nurshahirah Abd Majid
ORCiD ,
Nor Hazlin Nor Asshidin
ORCiD ,
Elinda Esa
ORCiD ,
Khairul Nizam Surbaini
ORCiD ,
Abdul Rahman Zahari
ORCiD ,
Azmer Ezwan Abdullah
,
Siti Farahhani Ismail
,
Muhammad Asyraaf Maarop

Keywords: Online touch points, customer experience, utility industry, Malaysia

Article no: 47

Pages 531-541

Doi: 10.15405/epfe.23081.47

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Original Article

The Effects Of Consumers’ Behavioral Intentions On Service Recovery In Luxury Hotels

Ashkan Nikandish
,
Behrang Samadi
,
Irina Khmeleva

Keywords: : Customer satisfaction, hotel management, hospitality management, service failure, service recovery, service marketing.

Article no: 88

Pages 1111-1126

Doi: 10.15405/epsbs.2018.05.88

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Original Article

System Approach To Development Of Innovative Bank Products In Bashkortosta

Guzaliya Galimova
,
Elvira Nurdavlyatova
,
Larisa Ponomaryova
,
Liuza Bayguzina*

Keywords: Remote customer service, internet banking, development trends, global experience, innovative product, banking services.

Article no: 38

Pages 270-277

Doi: 10.15405/epsbs.2019.12.04.38

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Original Article

On Necessity to Introduce Innovative Production Planning at Russian Metallurgical Enterprises

Natalya Savchenko

Keywords: Innovative production planning; shipments discipline; quality of planning; planning of quality of customer service; production planning system; planning cycle

Article no: 114

Pages 881-888

Doi: 10.15405/epsbs.2017.07.02.114

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Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y

Mafuzah Mohamad
,
Zuraini Abdullah Zawawi
,
Wan Noordiana Wan Hanafi

Keywords: Customer satisfaction, customer retention, partial least square

Article no: 85

Pages 811-819

Doi: 10.15405/epsbs.2018.07.02.85

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