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Displaying 10 articles of 58 total result(s).

Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Nur Aqilah Hazirah Mohd Anim
,
Nor Asiah Omar
,
Ahmad Sabri Kassim
,
Muhamad Azrin Nazri
,
Taslima Jannat

Keywords: Brand equity, customer participation behavior, SMEs.

Article no: 33

Pages 377-389

Doi: 10.15405/epsbs.2020.10.33

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Original Article

Customer Satisfaction With Additional Professional Education In The Context Of Risk-Based Thinking

O. N. Fedonin
,
T. P. Mozhaeva
,
A. Z. Simkin
,
A. S. Proskurin

Keywords: Characteristics of educational services, ensuring customer satisfaction, personal risks, the quality management system of the university

Article no: 228

Pages 2028-2036

Doi: 10.15405/epsbs.2021.09.02.228

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Original Article

Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Navitra Mariappan
,
Nor Hasliza Md Saad

Keywords: Facebook, marketing strategies, customer engagement, healthcare retailer, e-commerce, social media.

Article no: 57

Pages 651-661

Doi: 10.15405/epsbs.2020.10.57

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Original Article

The Effect of Online Touchpoints on Utility Customers’ Experience

Nurshahirah Abd Majid
ORCiD ,
Nor Hazlin Nor Asshidin
ORCiD ,
Elinda Esa
ORCiD ,
Khairul Nizam Surbaini
ORCiD ,
Abdul Rahman Zahari
ORCiD ,
Azmer Ezwan Abdullah
,
Siti Farahhani Ismail
,
Muhammad Asyraaf Maarop

Keywords: Online touch points, customer experience, utility industry, Malaysia

Article no: 47

Pages 531-541

Doi: 10.15405/epfe.23081.47

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Original Article

On Necessity to Introduce Innovative Production Planning at Russian Metallurgical Enterprises

Natalya Savchenko

Keywords: Innovative production planning; shipments discipline; quality of planning; planning of quality of customer service; production planning system; planning cycle

Article no: 114

Pages 881-888

Doi: 10.15405/epsbs.2017.07.02.114

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Customer Satisfaction Towards Communication Skills Of The Franchise Restaurant Frontliners

Suhaini Muda
,
Sabrina Mohd Rashid

Keywords: Customer satisfaction, communication skill, frontline staff, franchise restaurant, service quality

Article no: 30

Pages 223-230

Doi: 10.15405/epsbs.2021.06.02.30

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