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Displaying 10 articles of 70 total result(s).

Original Article

Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences

Sergey Yekimov
,
Natalia Grankina
,
Aleksey Masenko
,
Olga Zadyora
,
Muhina Evgeniya

Keywords: Quality, product stewardship, marginal utility, branding, market

Article no: 153

Pages 1149-1154

Doi: 10.15405/epsbs.2021.06.03.153

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Appellations Of Origin As Region Branding Tool

O.G. Stepanenko

Keywords: Appellations of origin, region brand, intellectual property, geographic indication, government support of small and medium-size business, “Made in Russia”

Article no: 138

Pages 1130-1136

Doi: 10.15405/epsbs.2018.12.138

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Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova
,
Irina Yurevna Rassokhina
,
Tatijana Nikolaevna Martynova
,
Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

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