Ahmad Said Ibrahim Alshuaibi

,

Faridahwati Mohd. Shamsudin

Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding

Article no: 85

Pages 599-605

Doi: 10.15405/epsbs.2016.08.85

Keywords: Brand management of territories, city brand, city image, urban brand design, urban identity

Article no: 86

Pages 705-713

Doi: 10.15405/epsbs.2019.12.05.86

Y. G. Dunaeva

,

S. G. Gorbushina

Keywords: Labor transformation, remote work, interdisciplinarity, rebranding of teaching profession.

Article no: 65

Pages 577-583

Doi: 10.15405/epsbs.2020.10.03.65

Keywords: Regional identity, ethnicity, brand, Republic, Altai.

Article no: 327

Pages 2442-2448

Doi: 10.15405/epsbs.2019.12.04.327

Zurina Ismail

,

Shahrul Suhaimi Ab Shokor

,

Rusnita Alimun

Keywords: Brand image, customer loyalty, food beverage industry, Gen Y

Article no: 77

Pages 720-732

Doi: 10.15405/epsbs.2018.07.02.77

Sri Vandayuli Riorini

,

Arnolt Kristian Pakpahan

,

Ryan Johan Sembiring

,

Alessandro Kurniawan

Keywords: Brand Identification, Csr Retailer, Consumer Purchase Intention, Word Of Mouth

Article no: 23

Pages 312-325

Doi: 10.15405/epsbs.2023.11.02.23

Kallaur Valentina Sergeevna

,

Amineva Elena Sergeevna

,

Gofman Tatyana Victorovna

Keywords: Advertising English borrowings, brand, English, Korean

Article no: 45

Pages 401-408

Doi: 10.15405/epsbs.2022.06.45

Dequan Wang

,

Bahiyah Omar

Keywords: Media credibility, brand equity, media buying, Chinese-language media, Africa

Article no: 9

Pages 112-122

Doi: 10.15405/epsbs.2022.01.02.9

Romlah Ramli

,

Suhaida Idayu Sukor

Keywords: Brand Personality Dimensions, Marketing Communication, Personal Brand

Article no: 3

Pages 16-23

Doi: 10.15405/epsbs.2021.06.02.3

Rohana Mijan

,

Shuhaida Md Noor

,

Noor Aziah Abdullah

Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises

Article no: 15

Pages 113-120

Doi: 10.15405/epsbs.2021.06.02.15