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Displaying 10 articles of 70 total result(s).

Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

T. Sabri Erdil
,
Sibel Aydoğan
,
Bahadır Ayar
,
Özge Güvendik
,
Seren Diler
,
Kemal Gusinac

Keywords: Merger, acquisition, brand performance, market performance, competitiveness

Article no: 5

Pages 44-58

Doi: 10.15405/epsbs.2019.01.02.5

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Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

A. Glagoleva
,
Y. Zemskaya
,
E. Kuznetsova
,
I. Kachesova

Keywords: Brand, communication, social media, university, advertising and public relations

Article no: 15

Pages 125-135

Doi: 10.15405/epes.20121.15

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia

Norazamimah Bogal
,
Nurul Aida Harun
,
Masliana Tamrin
,
Surya Ahmad Royali
,
Nor Fadzilla Zainal Abidin

Keywords: Adulterant Cosmetic, Brand Consciousness, Perceived Price, Social Motivation, Status Consumption

Article no: 7

Pages 70-82

Doi: 10.15405/epsbs.2024.05.7

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Original Article

The Economic Potential Of The Meat Processing Industry In The Vologda Region

Oksana A. Shikhova
,
Marina N. Selina
,
Olga I. Barinova

Keywords: Brand, consumer assessment, economic potential, indicators, meat processing plants, rating

Article no: 9

Pages 63-71

Doi: 10.15405/epsbs.2022.02.9

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