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Displaying 10 articles of 70 total result(s).

Original Article

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Elinda Esa
,
Abdul Rahman Zahari
,
R. Jegatheesan s/o V. Rajadurai
,
Puteri Fadzline Muhammad Tamyez

Keywords: Corporate social responsibility, environmental, community, workplace, brand equity

Article no: 6

Pages 48-56

Doi: 10.15405/epsbs.2020.12.05.6

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Original Article

Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

Bahtiar Mohamad
,
Hassan Abu Bakar
,
Ahmed Rageh Ismail
,
Haslina Halim
,
Rosmiza Bidin

Keywords: Corporate identity; internal brand; leadership; culture

Article no: 93

Pages 659-666

Doi: 10.15405/epsbs.2016.08.93

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Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil
,
N. Ozan Bakir
,
Bahadır Ayar
ORCiD

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

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Original Article

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Agus Riyadi
,
Dino Gustaf Leonandri
,
Mohd Raziff Jamaluddin

Keywords: Brand reputation, brand performance, crisis management, upscale hotel

Article no: 84

Pages 1032-1055

Doi: 10.15405/epsbs.2024.05.84

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