European Proceedings Logo
Displaying 10 articles of 70 total result(s).

Original Article

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Maria Dmitrievna Portnyagina
,
Yulia Vadimovna Nikolaeva
,
Elena Eduardovna Eltc
,
Natalia Mikhailovna Bogolyubova

Keywords: Museum, regional cities, Russia, , tourism, urban branding

Article no: 171

Pages 1299-1306

Doi: 10.15405/epsbs.2021.11.171

>View as HTML >Abstract >Download PDF
Original Article

Transformation Of The Image Of Ekaterinburg From Being Industrial Into Cultural

Olga I. Popova
,
Mira B. Rotanova
,
Marina V. Fedorova

Keywords: City image, cultural capital, geographical transformation, mass media, territory brand

Article no: 82

Pages 779-788

Doi: 10.15405/epsbs.2020.12.03.82

>View as HTML >Abstract >Download PDF
Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva
,
M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

>View as HTML >Abstract >Download PDF
Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

>View as HTML >Abstract >Download PDF
Original Article

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Elinda Esa
,
Abdul Rahman Zahari
,
R. Jegatheesan s/o V. Rajadurai
,
Puteri Fadzline Muhammad Tamyez

Keywords: Corporate social responsibility, environmental, community, workplace, brand equity

Article no: 6

Pages 48-56

Doi: 10.15405/epsbs.2020.12.05.6

>View as HTML >Abstract >Download PDF
Original Article

Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

T. Sabri Erdil
,
Sibel Aydoğan
,
Bahadır Ayar
,
Özge Güvendik
,
Seren Diler
,
Kemal Gusinac

Keywords: Merger, acquisition, brand performance, market performance, competitiveness

Article no: 5

Pages 44-58

Doi: 10.15405/epsbs.2019.01.02.5

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.