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Displaying 10 articles of 102 total result(s).

Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Susana Galvão
,
Maria Amélia Marques

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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Original Article

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Howard Moskowitz
,
Ryan Zemel
,
Attila Gere
,
Petraq Papajorgji*
,
Orkida Ilollari

Keywords: Digital marketing, mind genomics, personal viewpoint identifier

Article no: 17

Pages 190-197

Doi: 10.15405/epsbs.2019.10.02.17

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Deceptive Marketing Of Dietary Supplements In Malaysia: The Legal Framework

Norazlina binti Abdul Aziz
,
Farizah binti Mohamed Isa
,
Mardiah Hayati binti Abu Bakar
,
Ahmad Shukree bin Mhd Salleh

Keywords: Food Laws, dietary supplement, deceptive marketing

Article no: 45

Pages 450-461

Doi: 10.15405/epsbs.2018.12.03.45

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Original Article

Involving Banks In Social Projects Through Marketing Alliances

Alla A. Kushnareva
,
Nathalia V. Khmelkova
,
Elena Y. Nadezhdina

Keywords: Marketing alliances, social projects, corporate social responsibility, socio-ethnical marketing, the non-profit sector

Article no: 25

Pages 216-227

Doi: 10.15405/epsbs.2018.04.25

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Original Article

Innovations Marketing System at Enterprises

Diana T. Sabirova
,
Natalia A. Kovalenko
,
Nail R. Davletgareev
,
Karina V. Izvekova

Keywords: Innovations, marketing, innovations introduction stages, innovations marketing system, marketing mix, marketing communications complex

Article no: 62

Pages 481-488

Doi: 10.15405/epsbs.2017.07.02.62

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Original Article

Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis

Ali Shafiq
,
Anbareen Jan

Keywords: Personal selling, islamic marketing, narrative analysis, unethical sales practices, significance analysis.

Article no: 48

Pages 538-547

Doi: 10.15405/epsbs.2020.10.48

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