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Displaying 10 articles of 102 total result(s).

Original Article

Cognitive Marketing Research On Biofeedback Basis For Enhancing Students Skills

M. Yu. Ababkova*
,
V. L. Leontieva
,
E. O. Borshchevskaia
,
N. N. Pokrovskaia

Keywords: Cognitive marketing, biofeedback, CMS (Current Mental State).

Article no: 56

Pages 524-532

Doi: 10.15405/epsbs.2019.12.56

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Original Article

Marketing Strategy, Technological Innovation and Inventory Management Towards Malaysia’s Food Industry Performance

Tengku Auwalul Hawa Yahaya
,
Diyana Kamarudin
,
Nor Suraini Mohd Hassan

Keywords: Restaurant performance, technological innovation, marketing strategy, inventory management

Article no: 53

Pages 530-537

Doi: 10.15405/epsbs.2019.08.53

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Original Article

Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov

Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion

Article no: 84

Pages 671-679

Doi: 10.15405/epsbs.2022.02.84

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Original Article

Ideal Leverage via Machine Learning: Avoiding Financial Distress

Dilek Yomralıoğlu
ORCiD ,
Ali Osman Serdar Çıtak
ORCiD ,
Elif Baykal
ORCiD ,
Gökhan Silahtaroglu
ORCiD ,
Jamaliah Said
ORCiD

Keywords: Firm Performance, Financial Ratios, Firm Age, Marketing Expenses, Profit

Article no: 27

Pages 335-345

Doi: 10.15405/epsbs.2023.11.27

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