Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis
Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising
Article no: 109
Pages 901-909
Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising
Article no: 109
Pages 901-909
Keywords: Multimodality, semiosis, communicational mode, semiotic code, media communication, mass media.
Article no: 3
Pages 18-25
Keywords: Semiotics of Teaching, sustainable development, resilience
Article no: 4
Pages 29-36
Keywords: Film discourse, semiotics, sign.
Article no: 74
Pages 629-635
Keywords: Bioethics symbolism, urban planning, semiotic attractor, equifinality, heterotopy, paradox of ignoramus
Article no: 102
Pages 861-870
Keywords: Visual semiotics, cinema-text, historical memory, myth.
Article no: 133
Pages 996-1002
Keywords: Semiotics, online message, persuasion
Article no: 50
Pages 422-428
Keywords: Synergetic linguistics, linguosynergetics, psycholinguistic approach, semiotic-synergistic approach, method of positional analysis, fractal modelling
Article no: 123
Pages 1056-1063
Keywords: Ekphrasis, intercultural and cognitive-communicative interpretation, intersemiotic transposition.
Article no: 62
Pages 543-551
Keywords: Semiotics, synergetics, self-organisation, fractal set, discourse.
Article no: 53
Pages 368-374