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Displaying 10 articles of 102 total result(s).

Original Article

Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov

Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion

Article no: 84

Pages 671-679

Doi: 10.15405/epsbs.2022.02.84

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Original Article

Ideal Leverage via Machine Learning: Avoiding Financial Distress

Dilek Yomralıoğlu
ORCiD ,
Ali Osman Serdar Çıtak
ORCiD ,
Elif Baykal
ORCiD ,
Gökhan Silahtaroglu
ORCiD ,
Jamaliah Said
ORCiD

Keywords: Firm Performance, Financial Ratios, Firm Age, Marketing Expenses, Profit

Article no: 27

Pages 335-345

Doi: 10.15405/epsbs.2023.11.27

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Original Article

Models And Strategies Of Information Diversity Management

M. N. Pevzner
,
P. A. Petryakov
,
I. A. Donina
,
V. I. Turkovskiy

Keywords: Digitalization of education, diversity management models in educational systems, diversity management strategies, information diversity, information diversity management, information-marketing approach

Article no: 8

Pages 56-64

Doi: 10.15405/epsbs.2020.08.02.8

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Original Article

Digital Economy: Terminology And Efficiency

E. N. Sheremetyeva*
,
E. P. Barinova
,
L. V. Zolotova

Keywords: Digital economy terms, transformation of the conceptual apparatus, digital talents and leaders, digital competitiveness index, digital marketing, digital management

Article no: 10

Pages 72-78

Doi: 10.15405/epsbs.2020.03.10

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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Susana Galvão
,
Maria Amélia Marques

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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Original Article

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Howard Moskowitz
,
Ryan Zemel
,
Attila Gere
,
Petraq Papajorgji*
,
Orkida Ilollari

Keywords: Digital marketing, mind genomics, personal viewpoint identifier

Article no: 17

Pages 190-197

Doi: 10.15405/epsbs.2019.10.02.17

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