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Displaying 10 articles of 102 total result(s).

Original Article

Models And Strategies Of Information Diversity Management

M. N. Pevzner
,
P. A. Petryakov
,
I. A. Donina
,
V. I. Turkovskiy

Keywords: Digitalization of education, diversity management models in educational systems, diversity management strategies, information diversity, information diversity management, information-marketing approach

Article no: 8

Pages 56-64

Doi: 10.15405/epsbs.2020.08.02.8

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Original Article

Digital Economy: Terminology And Efficiency

E. N. Sheremetyeva*
,
E. P. Barinova
,
L. V. Zolotova

Keywords: Digital economy terms, transformation of the conceptual apparatus, digital talents and leaders, digital competitiveness index, digital marketing, digital management

Article no: 10

Pages 72-78

Doi: 10.15405/epsbs.2020.03.10

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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Susana Galvão
,
Maria Amélia Marques

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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Original Article

Using Mind Genomics To Understand The Specifics Of A Customer’s Mind

Howard Moskowitz
,
Ryan Zemel
,
Attila Gere
,
Petraq Papajorgji*
,
Orkida Ilollari

Keywords: Digital marketing, mind genomics, personal viewpoint identifier

Article no: 17

Pages 190-197

Doi: 10.15405/epsbs.2019.10.02.17

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Deceptive Marketing Of Dietary Supplements In Malaysia: The Legal Framework

Norazlina binti Abdul Aziz
,
Farizah binti Mohamed Isa
,
Mardiah Hayati binti Abu Bakar
,
Ahmad Shukree bin Mhd Salleh

Keywords: Food Laws, dietary supplement, deceptive marketing

Article no: 45

Pages 450-461

Doi: 10.15405/epsbs.2018.12.03.45

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Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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