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Displaying 10 articles of 337 total result(s).

Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

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Original Article

Reflexive Management Based On Non-Equilibrium Interpretation Of Economic System Evolution

Ilmir V. Nusratullyn
,
Vil K. Nusratullyn
,
Albina V. Gaysina
,
Rinat G. Habibullin

Keywords: Market equilibrium, economic model, cycle, regulation

Article no: 165

Pages 1422-1434

Doi: 10.15405/epsbs.2019.03.02.165

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Original Article

The Adaptation Of Physical Culture Higher Education Offer To The Labour Market

Viorica Calugher
,
Gheorghe Braniste
,
Ecaterina Lungu

Keywords: Higher education offer, demand, labour market, employers, beneficiaries

Article no: 34

Pages 267-273

Doi: 10.15405/epsbs.2019.02.34

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Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

State Of Banking Competition In The Banking Services Market In Russia

Magomed Ruslanovich Tashtamirov
,
Markha Abu-Bakarovna Mazhaeva
,
Zara Husaynovna Betieva

Keywords: Banking system, banking competition, banking services market, concentration, total banking assets

Article no: 85

Pages 624-632

Doi: 10.15405/epsbs.2022.11.85

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