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Displaying 10 articles of 56 total result(s).

Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Linguistic Manipulation Strategy (Linguopragmatic Aspect)

Merenkova Diana Evgenievna
,
Kirillova Anna Vladimirovna
,
Shurupova Mariia Vyacheslavovna*
,
Maslechkina Svetlana Valerievna
,
Ivanova Natalia Grigorievna

Keywords: Linguistic manipulation strategy, communication, linguopragmatics, advertising, syntactical structure

Article no: 16

Pages 131-138

Doi: 10.15405/epsbs.2019.12.02.16

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Original Article

Stylistic Potential Of One-Member Sentences Of Modern Russian Language

Elena Danilova
,
Tatyana Yurkina
,
Lyudmila Pastukhova
,
Zinaida Yakushkina
,
Olga Lukicheva
,
Inna Vorobyeva

Keywords: One-member sentence, advertising slogan, syntactic structure

Article no: 43

Pages 314-321

Doi: 10.15405/epsbs.2021.05.43

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Original Article

National Stereotypes In The Discourse Of Effective Advertising

Irina Victorovna Erofeeva
,
Svetlana Evgenievna Kaplina

Keywords: Effective commercial advertising, linguistic personality, linguistic picture of the world, national stereotypes, national identity, representation

Article no: 72

Pages 584-593

Doi: 10.15405/epsbs.2021.12.72

>View as HTML >Abstract >Download PDF

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