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Displaying 10 articles of 56 total result(s).

Original Article

 Influential Translation of Advertisements from English to Arabic for Arab Women Consumers

Randa Saliba Chidiac
,
Marie-Therese Saliba

Keywords: Advertising, Women Consumers, Translating, Arab Culture, Target Language

Article no: 8

Pages 66-75

Doi: 10.15405/epsbs.2016.05.8

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Original Article

Linguistic Manipulation Strategy (Linguopragmatic Aspect)

Kirillova Anna Vladimirovna
,
Maslechkina Svetlana Valerievna
,
Ivanova Natalia Grigorievna
,
Merenkova Diana Evgenievna
,
Shurupova Mariia Vyacheslavovna*

Keywords: Linguistic manipulation strategy, communication, linguopragmatics, advertising, syntactical structure

Article no: 16

Pages 131-138

Doi: 10.15405/epsbs.2019.12.02.16

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Original Article

Topical Social Issues In The Context Of Public Advertising Discourse

Elena Mashkova
,
Ekaterina Vinogradova
,
Yulia Kuptsova
,
Elena Kislitsyna
,
Tatiana Kostromina

Keywords: Advertising discourse, discrimination, impact, public advertising, society, topical issues

Article no: 26

Pages 210-218

Doi: 10.15405/epsbs.2021.05.02.26

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