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Displaying 10 articles of 56 total result(s).

Original Article

Social Anti-Tobacco Advertising: Selecting Representative Tools To Improve Efficiency Among Students

Ekaterina Vladimirovna Ignatieva
,
Anna Vladimirovna Merzlyakova
,
Anastasiya Alekseyevna Oladyshkina
,
Yuliya Vladimirovna Ryabkova
,
Tatyana Gennadievna Charchoglyan

Keywords: Social advertising, means of representation, shock effect, efficiency criteria

Article no: 124

Pages 931-937

Doi: 10.15405/epsbs.2020.10.05.124

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Original Article

Social Media Marketing Of Leading Russian Universities (Case Study Of Rudn University)

A. Glagoleva
,
Y. Zemskaya
,
E. Kuznetsova
,
I. Kachesova

Keywords: Brand, communication, social media, university, advertising and public relations

Article no: 15

Pages 125-135

Doi: 10.15405/epes.20121.15

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Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

English Language Teaching Materials Titles: Linguopragmatic And Functional Aspects

Evgenia V. Turlova

Keywords: Advertising text, educational discourse, linguopragmatic parameters, persuasive effect, small-format text, titles of textbooks.

Article no: 79

Pages 680-687

Doi: 10.15405/epsbs.2020.04.02.79

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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