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Displaying 10 articles of 102 total result(s).

Original Article

Involving Banks In Social Projects Through Marketing Alliances

Alla A. Kushnareva
,
Nathalia V. Khmelkova
,
Elena Y. Nadezhdina

Keywords: Marketing alliances, social projects, corporate social responsibility, socio-ethnical marketing, the non-profit sector

Article no: 25

Pages 216-227

Doi: 10.15405/epsbs.2018.04.25

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Original Article

Innovations Marketing System at Enterprises

Diana T. Sabirova
,
Natalia A. Kovalenko
,
Nail R. Davletgareev
,
Karina V. Izvekova

Keywords: Innovations, marketing, innovations introduction stages, innovations marketing system, marketing mix, marketing communications complex

Article no: 62

Pages 481-488

Doi: 10.15405/epsbs.2017.07.02.62

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Original Article

Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis

Ali Shafiq
,
Anbareen Jan

Keywords: Personal selling, islamic marketing, narrative analysis, unethical sales practices, significance analysis.

Article no: 48

Pages 538-547

Doi: 10.15405/epsbs.2020.10.48

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Original Article

Factors Of Forming Regional Policy: Expectations Of Consumers Of Educational Services

E. V. Vezetiu
,
I. A. Donina*

Keywords: Educational marketing, educational policy of a region, educational service, the consumer of educational services

Article no: 53

Pages 440-445

Doi: 10.15405/epsbs.2019.12.05.53

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Alev Koçak Alan*
,
Ebru Tümer Kabadayı

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

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