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Displaying 10 articles of 342 total result(s).

Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

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Original Article

Reshaping the Malaysian Market: Analysing Mergers and Acquisitions Amidst Covid-19

Nur Nashreen Zakaria
ORCiD ,
Maslinawati Mohamad
ORCiD ,
Mohd Afiq Azero
ORCiD ,
Nurhidayah Yahya
ORCiD

Keywords: Covid-19, Mergers and Acquisitions, Malaysia, Growth, Market condition, Pandemic

Article no: 66

Pages 802-808

Doi: 10.15405/epsbs.2023.11.66

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Original Article

The Investment Component Of Territorial Marketing In The Sustainable Development

V. A. Bondarenko
ORCiD ,
M. E. Botalova
ORCiD ,
N. V. Guzenko
ORCiD ,
T. S. Romanishina
ORCiD

Keywords: Territorial marketing, investment component, spatial interaction marketing concept, image strategies, marketing of sustainable development

Article no: 102

Pages 907-914

Doi: 10.15405/epsbs.2021.09.02.102

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Original Article

The Relationship Between Market Orientation, Coopetition, Innovation Capabilities And Firm Performance

Cemal Zehir
,
Melike Zehir*

Keywords: Market orientation, coopetition, Innovation, Innovation capabilities, firm performance

Article no: 14

Pages 163-174

Doi: 10.15405/epsbs.2019.12.03.14

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