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Displaying 10 articles of 337 total result(s).

Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Ebru Tümer Kabadayı
,
Alev Koçak Alan*

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

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Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

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Original Article

Reshaping the Malaysian Market: Analysing Mergers and Acquisitions Amidst Covid-19

Nur Nashreen Zakaria
ORCiD ,
Maslinawati Mohamad
ORCiD ,
Mohd Afiq Azero
ORCiD ,
Nurhidayah Yahya
ORCiD

Keywords: Covid-19, Mergers and Acquisitions, Malaysia, Growth, Market condition, Pandemic

Article no: 66

Pages 802-808

Doi: 10.15405/epsbs.2023.11.66

>View as HTML >Abstract >Download PDF

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