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Displaying 10 articles of 337 total result(s).

Original Article

Personal Sales Focused on Improving the Psychological Wellbeing of Customers in the Context of Relationship Marketing

Elena S. Kiseleva
,
Vasily V. Yeryomin
,
Tatyana V. Filippovaa
,
Elena V. Yakimenko

Keywords: Personal sales, principles of personal sales, relationship marketing, relationship marketing principles, marketing complex, psychological approach

Article no: 36

Pages 270-278

Doi: 10.15405/epsbs.2016.02.36

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Original Article

Customer Relationship Management In The Modern Economy

K. I. Tkachenko
,
R. V. Faizullin
,
A. L. Zolkin
,
S. N. Sychanina

Keywords: Customer relationship management, loyalty, information and communication technologies, digital environment, Internet, market system

Article no: 191

Pages 1711-1718

Doi: 10.15405/epsbs.2021.09.02.191

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Original Article

Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

S. V. Karpova
,
I. K. Zakharenko
,
I. V. Rozhkov*

Keywords: Consumer behavior, marketing, buying decision, model, factors, Internet

Article no: 172

Pages 1199-1208

Doi: 10.15405/epsbs.2020.03.172

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Original Article

Digital Economy Platforms: From Bilateral Markets To Joint Consumption Economy

Boris Kovalenko
,
Nataliia Temnova
,
Alexander Kolyshkin
,
Tamara Iakovleva

Keywords: Digital platforms, bilateral markets, rational behaviour, transaction costs, shared consumption economics

Article no: 70

Pages 553-559

Doi: 10.15405/epsbs.2021.03.70

>View as HTML >Abstract >Download PDF

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