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Displaying 10 articles of 80 total result(s).

Original Article

Kunachestvo And Hospitality – The Best Traditions Of Peoples Of The North Caucasus

Zara Alaudinovna Gelaeva
,
Yakha Abdullaevna Kindarova

Keywords: Custom, Chechens, Cossacks, hospitality, kunachestvo, North Caucasus

Article no: 36

Pages 263-269

Doi: 10.15405/epsbs.2022.11.36

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Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Nur Aqilah Hazirah Mohd Anim
,
Nor Asiah Omar
,
Ahmad Sabri Kassim
,
Muhamad Azrin Nazri
,
Taslima Jannat

Keywords: Brand equity, customer participation behavior, SMEs.

Article no: 33

Pages 377-389

Doi: 10.15405/epsbs.2020.10.33

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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