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Displaying 10 articles of 70 total result(s).

Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Elinda Esa
,
Abdul Rahman Zahari
,
R. Jegatheesan s/o V. Rajadurai
,
Puteri Fadzline Muhammad Tamyez

Keywords: Corporate social responsibility, environmental, community, workplace, brand equity

Article no: 6

Pages 48-56

Doi: 10.15405/epsbs.2020.12.05.6

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Original Article

The Economic Potential Of The Meat Processing Industry In The Vologda Region

Oksana A. Shikhova
,
Marina N. Selina
,
Olga I. Barinova

Keywords: Brand, consumer assessment, economic potential, indicators, meat processing plants, rating

Article no: 9

Pages 63-71

Doi: 10.15405/epsbs.2022.02.9

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Original Article

Museums In The Branding Of Regional Russian Cities: Problems And Prospects

Maria Dmitrievna Portnyagina
,
Yulia Vadimovna Nikolaeva
,
Elena Eduardovna Eltc
,
Natalia Mikhailovna Bogolyubova

Keywords: Museum, regional cities, Russia, , tourism, urban branding

Article no: 171

Pages 1299-1306

Doi: 10.15405/epsbs.2021.11.171

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Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva
,
M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

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Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova
,
Irina Yurevna Rassokhina
,
Tatijana Nikolaevna Martynova
,
Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

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