Original Article
Strategic Brand Positioning In A Modern Academia
Keywords: Higher education, strategy, institutional brand
Article no: 3
Pages 20-29
Displaying 10 articles of 70 total result(s).
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Original Article
Akemi In Communicate To Win Big
Keywords: Social media, Facebook, Communication, Branding, Malaysia.
Article no: 24
Pages 189-196
Original Article
Modern Development Of The Educational Environment Of Higher Educational Institutions
T. I. Melnik
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N. S. Mushketova
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O. A. Maletina
Keywords: Trends of the development of the education system, marketing communications, branding
Article no: 133
Pages 1203-1212
Original Article
The Impact of Market and Brand Orientation on Performance: An Empirical Study
T. Sabri Erdil
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N. Ozan Bakir
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Bahadır Ayar
Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands
Article no: 5
Pages 49-63
Original Article
Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences
Sergey Yekimov
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Natalia Grankina
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Aleksey Masenko
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Olga Zadyora
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Muhina Evgeniya
Keywords: Quality, product stewardship, marginal utility, branding, market
Article no: 153
Pages 1149-1154
Original Article
Employer Branding In The Railway Industry
S. A. Sugak
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S. N. Kosnikov
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A. L. Zolkin
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V. V. Goncharov
Keywords: Employer brand, company reputation, railways, personnel management, HR-marketing
Article no: 97
Pages 865-870
Original Article
Special Events In Positioning The Territorial Brand
Evgenia Vladimirovna Krivtsova
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Irina Yurevna Rassokhina
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Tatijana Nikolaevna Martynova
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Olga Vladimirovna Valko
Keywords: Special events, territorial brand, geobranding, territorial brand positioning
Article no: 80
Pages 596-607
Original Article
Territory Marketing As Tool Of Enhancing Competitive Advantages Of The Region
M.A. Askerova
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N.A. Kanishcheva
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E.E. Roze
Keywords: Competitiveness, digital space, efficiency, marketing, territory, territorial brand.
Article no: 60
Pages 560-567
Original Article
Student Projects As A Tool Of University Pr And Brand Building
Jiří Pavelka
Keywords: Student project, university PR, brand building
Article no: 51
Pages 535-543
Original Article
Politician'S Family Members As An Element Promoting The Professional Brand
Bogdan Vadimovich Gasanov
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Oksana Sergeevna Shibkova
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Olga Valeryevna Kashirina
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Elena Aleksandrovna Sergodeeva
Keywords: Personal brand, political image, mass media, public authority, politician’s image
Article no: 233
Pages 1769-1773