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Displaying 10 articles of 70 total result(s).

Original Article

Hr Brand Of A Nuclear Power Plant In The Minds Of Staff

Julia Iurevna Lektorova
,
Anna Vladimirovna Pleshkova
,
Andrei Iurevich Prudnikov

Keywords: HR-brand of an energy enterprises, media image of an enterprise, personnel management in the electric power industry

Article no: 89

Pages 685-697

Doi: 10.15405/epsbs.2022.12.89

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Practical Aspect Of Tactical Urbanism As An Element Of Territory Marketing

Natalya Rinatovna Balynskaya
,
Anastasiya Igorevna Luntsova
,
Natalya Sergeevna Shkurko
,
Lyudmila Georgievna Sokolnikov
,
Olga Aleksandrovna Ivacheva

Keywords: Territory marketing, territory rebranding, urbanism, urban community

Article no: 23

Pages 174-180

Doi: 10.15405/epsbs.2021.11.23

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Original Article

Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia

Norazamimah Bogal
,
Nurul Aida Harun
,
Masliana Tamrin
,
Surya Ahmad Royali
,
Nor Fadzilla Zainal Abidin

Keywords: Adulterant Cosmetic, Brand Consciousness, Perceived Price, Social Motivation, Status Consumption

Article no: 7

Pages 70-82

Doi: 10.15405/epsbs.2024.05.7

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Original Article

Appellations Of Origin As Region Branding Tool

O.G. Stepanenko

Keywords: Appellations of origin, region brand, intellectual property, geographic indication, government support of small and medium-size business, “Made in Russia”

Article no: 138

Pages 1130-1136

Doi: 10.15405/epsbs.2018.12.138

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Original Article

The Role Of Consumers Participation Behavior To Smes Brand Equity

Nur Aqilah Hazirah Mohd Anim
,
Nor Asiah Omar
,
Ahmad Sabri Kassim
,
Muhamad Azrin Nazri
,
Taslima Jannat

Keywords: Brand equity, customer participation behavior, SMEs.

Article no: 33

Pages 377-389

Doi: 10.15405/epsbs.2020.10.33

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Original Article

Experience Of Application Of Semantic Approach For Brand Analysis Of University

V. L. Leontieva
,
M. Yu. Ababkova

Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education

Article no: 88

Pages 736-743

Doi: 10.15405/epsbs.2018.02.88

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