European Proceedings Logo
Displaying 10 articles of 70 total result(s).

Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

>View as HTML >Abstract >Download PDF
Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

>View as HTML >Abstract >Download PDF
Original Article

Transformation Of The Image Of Ekaterinburg From Being Industrial Into Cultural

Olga I. Popova
,
Mira B. Rotanova
,
Marina V. Fedorova

Keywords: City image, cultural capital, geographical transformation, mass media, territory brand

Article no: 82

Pages 779-788

Doi: 10.15405/epsbs.2020.12.03.82

>View as HTML >Abstract >Download PDF
Original Article

Product Stewardship Taking Into Account The Satisfaction Of Consumer Preferences

Sergey Yekimov
,
Natalia Grankina
,
Aleksey Masenko
,
Olga Zadyora
,
Muhina Evgeniya

Keywords: Quality, product stewardship, marginal utility, branding, market

Article no: 153

Pages 1149-1154

Doi: 10.15405/epsbs.2021.06.03.153

>View as HTML >Abstract >Download PDF
Original Article

Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Agus Riyadi
,
Dino Gustaf Leonandri
,
Mohd Raziff Jamaluddin

Keywords: Brand reputation, brand performance, crisis management, upscale hotel

Article no: 84

Pages 1032-1055

Doi: 10.15405/epsbs.2024.05.84

>View as HTML >Abstract >Download PDF

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.