№ |
Factor groups |
Factors |
Description |
1 |
Tourism potential factors |
Tourism infrastructure development factors |
The sphere of catering services (the development of light and food industries)Sector of accommodation services (development of resort construction and motel business)The sphere of transportation services (the development of the transport system)Entertainment services sector (attractiveness of entertainment infrastructure |
Resource factors |
Number of specialized catering establishmentsNumber of roomsNumber of entertainment venuesNumber of vehicles, etc. |
2 |
Marketing Factors |
Competitiveness factors |
ImageFamePriceOriginalityMarketingAdvertising |
Environmental factors |
Factors of direct influenceFactors of indirect influenceFactors outside the sphere of direct influence |
Internal environmental factors |
Organizational structureFinancial serviceProduction serviceEconomic serviceSubdivisions of material and technical supply and sales |
3 |
Consumer preference factors |
Price factors |
Organizational structureFinancial serviceProduction serviceEconomic serviceSubdivisions of material and technical supply and sales |
Non-price factors |
Organizational structureFinancial serviceProduction service |