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Investigation of the Effect of Innovation and Internal Cooperation on Product Performance

Table 4:

Hypotheses Standard β Sig. Supported/ Unsupported Level of Significance (Sig.)
H1: Organizational Innovativeness has an impact on Internal-to-Firm Transaction Costs. .677*** .000 Supported P<0.001
H2: Organizational Innovation, has Effect on Firm Performance .556*** .000 Supported P<0.001
H3:Organizational Innovativeness has impact on New Product Performance .371*** .000 Supported P<0.001
H4:Internal-to-Firm Transaction Costs, has impact on Firm Performance .599*** .000 Supported P<0.001
H5: Internal-to-Firm Transaction Costs has the effect on New Product Performance. .276*** .000 Supported P<0.001
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