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Displaying 10 articles of 339 total result(s).

Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Communication Impact Strategies In The Texts Of English Real Estate Advertisments

Inozemtseva Nadezhda Vladimirovna
,
Turlova Evgeniya Vladimirovna

Keywords: Small-format title, a discourse marker, a title, an advertising text, an advertising discourse.

Article no: 105

Pages 733-738

Doi: 10.15405/epsbs.2018.04.02.105

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Original Article

Supplemental Blended Learning For Undergraduate Students

Elena Mikhailovna Alexandrova
,
Olga Alexandrovna Astafieva
,
Tatyana Alexandrovna Koloskova
,
Galina Yuryevna Kolycheva

Keywords: Blended learning, grammar, e-learning, e-textbook.

Article no: 68

Pages 640-646

Doi: 10.15405/epsbs.2019.12.68

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