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Displaying 10 articles of 81 total result(s).

Original Article

Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu
,
Nor Hazlin Nor Asshidin
,
Hana Syafiqah Mohammad Hariri
,
Nurfatin Nadiah Mohd Firdaus
,
Auji Hawa Zarime
,
Ezza Syahira Zulkefli

Keywords: Social media, student intake, student recruitment, private universities, Malaysia

Article no: 33

Pages 311-318

Doi: 10.15405/epsbs.2020.12.05.33

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Original Article

Managing Crisis And Response Times Analysis: Effectiveness Of Online Monitoring Strategy Analysis

Hasmah Zanuddin
,
Nurul Hidayah Watimin

Keywords: : Public Opinion, Viral Issues, Social Media Monitoring, Online Crisis Management Strategies.

Article no: 15

Pages 157-177

Doi: 10.15405/epsbs.2018.05.15

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Original Article

The Effectiveness Of Social Media In Promoting Self-Care During Covid-19

Abd Rauf Ridzuan
,
Rosilawati Sultan Mohideen
,
Siti Nurshahidah Sah Allam
,
Arif Zulkarnain
,
Amia Luthfia
,
Norena Abdul Karim Zamri
,
Ilya Yasnoriza Ilyas
,
Aini Faezah Ramlan

Keywords: COVID-19, social media, self-care

Article no: 44

Pages 341-348

Doi: 10.15405/epsbs.2021.06.02.44

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Public Opinion Formation: The Role Of Independent Media Portal During Crisis

Nurul Hidayah Watimin
,
Hasmah Zanuddin

Keywords: : Public opinion, viral issues, social media monitoring, online crisis management strategies.

Article no: 58

Pages 706-717

Doi: 10.15405/epsbs.2018.05.58

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Original Article

Antecedents of Internal Crisis Communication: A Conceptual Framework

Adamu Abbas Adamu
,
Bahtiar Mohamad
,
Nik Adzrieman Abdul Rahman

Keywords: Internal crisis communication; leadership; organizational culture; social media

Article no: 18

Pages 119-126

Doi: 10.15405/epsbs.2016.08.18

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Original Article

Online Groups On Development Of Crimea And Sevastopol Issues: Social Media Analytics

A. Dombrovskaya*
,
E. Brodovskaya
,
A. Azarov

Keywords: Development problems, social media analytics, cognitive mapping, social graphs analysis, digital opinion leaders, network group influence

Article no: 133

Pages 921-927

Doi: 10.15405/epsbs.2020.03.133

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