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Displaying 2 articles of 12 total result(s).

Original Article

Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises

Vyacheslav Yurievich Lapshin
,
Irina Fedorovna Chepurova
,
Alla Viktorovna Gladysheva
,
Larisa Anatolyevna Yakovleva
,
Alexander Yurievich Shevyakov

Keywords: Advertising, marketing communications, personal sales, public relations, sales promotion

Article no: 84

Pages 671-679

Doi: 10.15405/epsbs.2022.02.84

>View as HTML >Abstract >Download PDF
Original Article

Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis

Ali Shafiq
,
Anbareen Jan

Keywords: Personal selling, islamic marketing, narrative analysis, unethical sales practices, significance analysis.

Article no: 48

Pages 538-547

Doi: 10.15405/epsbs.2020.10.48

>View as HTML >Abstract >Download PDF

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