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Displaying 9 articles of 19 total result(s).

Original Article

Analyzing The Affects Of Experiential Value Dimensions On Customers’ Extra-Role Behavior

Amjad Shamim
,
Zulkipli Ghazali
,
Muhammad Nawaz
,
Zaheen Khan

Keywords: Experiential value, consumer behavior, citizenship behavior, SEM, retailing

Article no: 76

Pages 712-719

Doi: 10.15405/epsbs.2018.07.02.76

>View as HTML >Abstract >Download PDF
Original Article

Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Nor Azila Mohd Noor
,
Tunku Nur Atikhah Tunku Abaidah

Keywords: Private label brands (PLBs), retail store, store image, perceived quality, perceived risks.

Article no: 41

Pages 463-472

Doi: 10.15405/epsbs.2020.10.41

>View as HTML >Abstract >Download PDF

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