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Displaying 10 articles of 102 total result(s).

Original Article

Health-Related Opinion Leadership In Social Media: Attractive Health-Focused Contents For Instagram Users

Alev Koçak Alan*
,
Ebru Tümer Kabadayı

Keywords: Health-consciousness, healthy consumption behavior, opinion leaders, content analysis, social media marketing

Article no: 10

Pages 119-130

Doi: 10.15405/epsbs.2019.12.03.10

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Original Article

Linking Innovation, Social Media Marketing, And Corporate Social Responsibility To Firm Performance

Jalal Rajeh Hanaysha
,
Suhaidah Hussain
,
Lee Khai Loon
,
Zahari Abu Bakar

Keywords: Corporate social responsibility, firm performance, innovation, social media marketing

Article no: 82

Pages 778-789

Doi: 10.15405/epsbs.2018.07.02.82

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Original Article

The Investment Component Of Territorial Marketing In The Sustainable Development

V. A. Bondarenko
ORCiD ,
M. E. Botalova
ORCiD ,
N. V. Guzenko
ORCiD ,
T. S. Romanishina
ORCiD

Keywords: Territorial marketing, investment component, spatial interaction marketing concept, image strategies, marketing of sustainable development

Article no: 102

Pages 907-914

Doi: 10.15405/epsbs.2021.09.02.102

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