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Displaying 10 articles of 337 total result(s).

Original Article

The Impact of Market and Brand Orientation on Performance: An Empirical Study

T. Sabri Erdil
,
N. Ozan Bakir
,
Bahadır Ayar
ORCiD

Keywords: Market orientation, brand orientation, brand image, brand performance firm performance, Turkish brands

Article no: 5

Pages 49-63

Doi: 10.15405/epsbs.2017.12.02.5

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Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

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Original Article

Market Infrastructure Of The Region: Concept, Basic Principles Of Formation And Functions

Zina Abdulovna Arsahanova
,
Alklychev Alklich Magomedovich
,
Svetlana Vladimirovna Galachieva
,
Sitohova Tatyana Elzarikoevna
,
Selimhanov Zaurbek Aslambekovich

Keywords: Market infrastructure, institutions, regulation mechanisms, market processes

Article no: 373

Pages 2819-2828

Doi: 10.15405/epsbs.2020.10.05.373

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